Motorola Philippines is Back : Brings in Moto Z, Intros James Reid and Nadine Lustre as Ambassadors

In July 2015, I graced an invitation for an intimate roundtable meeting with the new representatives of Motorola Philippines -- and there, they announced the return of the American brand to our country after years of hiatus.

Back then, most of the products that they introduced had been out in America and Europe for quite a while and it was obvious that they were merely trying to move left over units from other territories into our market.

But last night - October 20, 2016 - at The City of Dreams Manila, Moto PH finally mounted a grand event celebrating their comeback and formally unveiled a slew of fresh and exciting devices that Filipino consumers can enjoy.

Hello again, Moto!

The landmark event was done in partnership with Lenovo Philippines, under which Moto PH will be holding its operations locally. If you remember, in January 2014, Lenovo officially acquired Motorola Mobility from Google Inc., which further fortifies the Chinese electronics company's efforts to capture a larger share in the global mobile market.

All images in this post are courtesy of Moto PH on Facebook.

Several new Motorola handsets and accessories were introduced at the media launch. My favorite of the bunch is the flagship-level Moto Z, which is essentially a powerhouse modular handset that comes with top-notch technical specifications and supports snap-on extensions at the back.

Moto Z sports a 5.5-inch 1440 x 2560 pixels AMOLED display, a 13 MegaPixel autofocus f/1.8 main camera, 5 MegaPixel f/2.2 front cam for selfies with Soft LED flash, Fingerprint Scanner below the display, 4G LTE support, and a non-removable 2,600 mAh battery pack. At its heart, it runs Android Marshmallow OS with beastly Qualcomm Snapdragon 820 processor, has 4GB of RAM, and comes with 32GB of internal storage. Its official SRP in our market is Php 33,999 and should be out within this month.

As I've said, this handset supports modular extensions and for that, Moto PH brought in its Hasselblad Snap-on Camera for the Moto Z. This stellar accessory brings 10x optical zoom, Zenon flash, and RAW image capture support to this already capable cameraphone. Currently, Moto PH offers this add-on for Php 14,099.


Apart from unveiling devices, Motorola Philippines took the opportunity to introduce their latest celebrity ambassadors at the event. Moto PH chose teen superstars James Reid and Nadine Lustre - together known as JaDine - to represent the brand as they embody the vibrance and enthusiasm of the company as well as its target market globally.

Stay tuned for updates, TP Friends! We'll show you more Motorola smartphones that were announced at the launch in our upcoming entries. Meanwhile, if you're a big Moto fan, which new handset from the company are you most excited about? Let me know your thoughts via the comments section below.