TECNO Mobile Chooses Chris Evans as Global Celebrity Endorser and Brand Ambassador
Hotshot global premium smartphone brand TECNO has recently announced its partnership with internationally recognized Hollywood actor Chris Evans as its newest celebrity endorser and brand ambassador.
Perhaps best known for his role as Captain America in the Marvel Universe series of films, Chris Evans embodies many qualities that have become synonymous with TECNO as reflected by the company's ‘Stop at Nothing’ brand philosophy which aims to inspire people to always remain ‘Young at Heart’ and to never stop pursuing excellence.
Sharing his thoughts about his new partnership with TECNO, Chris Evans said, “I am happy to partner with Tecno, an innovative smartphone brand which provides consumers in emerging markets with the newest smartphone technology."
He added, "Whether it’s a phone call with someone you love or an image you capture to keep as a meaningful memory, smartphone technology is at the center of it all. It is really inspiring to work with such a great brand that stops at nothing to encourage people in those markets to explore more possibilities."
On the other hand, Mr. Stephen Ha - General Manager of TECNO Mobile shared, “TECNO is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. [...] This partnership with [Chris Evans] enhances TECNO's continuous global footprint and helps to highlight the brand’s upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on the brand globalization."
TECNO Mobile's partnership with Chris Evans represents another milestone for the company following its tie-up with Manchester City Football Club.
These big moves are part of TECNO's global brand upgrading strategy, which aim to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in the emerging markets worldwide.
On May 4, 2021, Chris Evans led the virtual launch of TECNO CAMON 17 in South Asian countries and he's now starting to be featured in marketing and advertising materials for the smartphone in other emerging markets, including the Philippines.
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