How Many Cars Has Toyota Sold in the Philippines Since 1988? The Figure Will Amaze You!

On March 11, 2022, leading automotive manufacturer and mobility company Toyota Motor Philippines Corporation (TMP) officially announced that it has sold more than 2 million units in the country since it started operations in 1988.

This amazing milestone comes hot on the heels of the company's 20th consecutive year of Triple Crown achievement - having maintained leadership in passenger car sales, commercial vehicle sales, and overall sales in 2021. 

According to Mr. Atsuhiro Okamoto, President of Toyota Motor Philippines, "Surpassing the two million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course, the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making the Philippines a Toyota country."

He added, "As a way of thanking our loyal customers who are part of the 2M sales milestone, we promise that One Team Toyota PH, which is composed of TMP, our affiliates, and our entire dealer network, will continue working as one to provide the best possible ownership experience."

With a vision of having a globally competitive automotive manufacturing industry in the Philippines, Dr. George SK Ty established TMP through a strong partnership among GT Capital Holdings, Toyota Motor Corporation, and Mitsui & Co., LTD. Over the past 34 years, TMP has grown to be one of the top corporations in the country. 

The Toyota Vios is one of the best-selling Toyota car models in the Philippines.

Today, Toyota Motor Philippines is one of the key manufacturers and distributors of Toyota in the Asia Pacific region, making Toyota the leading car brand in the Philippines for decades, with a market share reaching a whopping 46.3% by end of 2021. This yearend market share is TMP's highest in its history, and the highest in ASEAN region.

To quote Mr. Alfred Ty, Chairman of Toyota Motor Philippines, "I would like to express my heartfelt gratitude to the generations of Toyota owners in the Philippines who have trusted and embraced the Toyota brand since TMP opened more than three decades ago. We are truly humbled that Filipinos have welcomed the Toyota brand as family, and we are grateful to be entrusted with the responsibility of helping the Philippines build a mobility-empowered society. Your continued trust and patronage inspire us to continuously improve and evolve our operations, so that we can help modernize mobility and contribute to nation-building."

Based in Sta. Rosa City in Laguna, Toyota Motor Philippines operates the largest car manufacturing and assembly plant in the country to produce the best-selling Toyota Vios and Toyota Innova models. TMP’s operations contribute to the advancement of automotive manufacturing in the country, and provide livelihood to over 60,000 employees in the entire value chain. It has also played a role as a a strong pillar of the economy, with the Toyota group having invested a cumulative amount of PHP 67 Billion, and achieving export sales of USD 16.3 Billion as of 2020.

As a responsible corporate citizen, it has also been consistently recognized for its cumulative duties and taxes paid (around PHP 426 Billion as of 2021), and its programs to give back to the community.

Since the start of its operations, TMP’s manufacturing plant has rolled out over 958,000 CKD units, producing some of the most iconic cars on the road including the Crown, Corolla, Lite Ace, and Tamaraw.  Today, TMP’s local manufacturing operations remain strong, selling over 35,000 Vios units, the most of any Passenger Car (PC), and more than 13,000 Innova units last year.  

Contributing to this preference of Filipinos to Toyota cars is the company's promise of Quality, Durability, and Reliability (QDR). But as both the market and customers' requirements evolve, Okamoto said TMP is committed to continue leading when it comes to transforming the mobility landscape with a people-first approach.

"More than just selling cars, TMP is all about addressing people's mobility needs. Through the years, we have been placing greater importance on improving customer service, value-chain offers, and overall Toyota ownership experience. We are assuring our customers that we are with them at every step of their customer journey, providing them flexibility, connectivity, convenience - all with the goal of producing mass happiness for all," shared Mr. Okamoto.

Chairman Ty added that TMP's reaching of its 2 Million sales milestone also comes at the right time when it's in the middle of its brand transformation initiative.

"We are looking forward to a more exciting and promising future for our customers as we introduce more ways to move their world," shared Mr. Ty.