Global Foldable Smartphone Market Keeps Growing As OPPO Increases Market Share in The Category

The global market for foldable smartphones is expected to boom, with shipments reaching a whopping 55 million units by 2025.

This surge in popularity is due to smartphone companies focusing on premium devices -- and foldable phones are leading the way as a game-changing innovation that offers a unique mobile user experience. OPPO, a major global smartphone manufacturer, is at the forefront of this revolution, reshaping how we see foldable smartphones.

According to Counterpoint's data, foldable smartphone shipments are set to grow rapidly, with an expected annual growth rate of 114% from 2019 to 2025. China dominated the market in 2022, holding a 26% share globally, and smartphone brands drove this growth through diversification, innovation, and competitive pricing, resulting in a remarkable 199% year-over-year growth in foldable smartphone shipments in 2022.

OPPO has played a crucial role in the success of foldable smartphones worldwide. They introduced the OPPO Find N in 2021, redefining the foldable experience and making it a part of daily life. OPPO's dedication to innovation extends to hardware as well, with features like the Flexion Hinge, which allows for over 400,000 folds, and a large cover screen for versatile use. The OPPO Find N2 Flip also boasts the fastest charging of any flip phone.

Looking ahead, foldable smartphones are expected to make up a larger share of the premium smartphone market, increasing from 7% to 16% by 2025. The APAC region has seen significant growth in foldable shipments, with OPPO's Find N2 Flip performing exceptionally well in markets like Thailand. As the market evolves, OPPO remains committed to delivering exceptional user experiences and pushing the boundaries of foldable smartphone technology.

In August 2023, OPPO launched its latest clamshell foldable, the OPPO Find N3 Flip, in the Chinese market, with plans to release it globally soon, further advancing the next generation of foldable smartphone innovation. For more updates from OPPO, you can visit their official website or Facebook page.