How BETER Live is Optimizing for Audience Engagement in the Money Games Space
One of the primary ways BETER Live is shifting the paradigm in the realm of
online casinos is through the introduction of localized tables as part of
their broad repertoire. So
localized tables by BETER are designed
to cater specifically to the geo-cultural nuances of the audience,
addressing their preferences, customs, and even their languages. Examples
include Ukrainian Roulette, tweaked to cater to the gaming audience in
Ukraine. This innovative approach often leads to higher user involvement,
leading to an increase in bets per gamer, and subsequently, higher Gross
Gaming Revenue (GGR) and turnover.
The Gravity of Symbolism in Games
BETER Live has stepped into the new era of gaming by launching the Gravity
series, which comprises Gravity Sic Bo, Gravity Roulette, and Gravity
Blackjack. These games give a taste of futuristic touch while rooting the
gameplay in the traditional essence. Especially Gravity Sic Bo garners
significant attention in the Asian market due to its widespread popularity
in that region. This next-gen Gravity Sic Bo version was BETER Live's
flagship game for their SIGMA Asia Exhibition in July, beckoning an
enthusiastic audience.
The Asian Explorations
Asia, particularly Southeast Asia, is a fascinating market for online money
games. In recognition of this, BETER Live's offerings are designed to
resonate with the specific needs and tastes of these regions. They've
curated a compelling range of games in the Chinese Game Collection and the
Indian Game Collection. Baccarat, Non-Commission Baccarat, regular Sic Bo,
Bet on Teen Patti, Andar Bahar, and Top Card are just some of the games
tailored for these specific markets. This bespoke approach allows BETER Live
to offer an intimate and culturally cognizant gaming experience to millions
of potential gamers.
Dedicated and Thematic Tables: Unlocking Potential
Dedicated and thematic tables play a pivotal role in BETER Live's engagement
strategy. Dedicated tables are exclusively branded for specific clients such
as betting companies and money games offering an extra touch of exclusivity
and enhancing user engagement. This personalization offers a sense of
ownership and serves to boost user retention.
Thematic tables, on the other hand, are designed around popular themes that
resonate with certain audiences. A great example of this is BETER Live's
Cricket Duel - Top Card table for the Indian market. This cricket-themed
table game engages players from a region where cricket is not just a sport,
but a religion. The thematic approach gives a unique flavor to the standard
games and appeals to users' interests beyond the gaming sphere, leading to
significantly improved engagement and performance.
Conclusion
In the vastly competitive online money games industry, engagement
optimization is paramount. BETER Live's strategy of creating localized,
dedicated, and thematic tables alongside brand-focused games is a testament
to their audience-first approach. Not only do these strategic moves enable
BETER Live to offer an immersive and compelling gaming experience, but they
also lead to tangible benefits for their clients – higher GGR, and an
overall rise in turnover. It's clear that BETER Live is making significant
strides in navigating the evolving landscape of online money gaming with
their user-centric innovations.
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