Smart and TNT Shine at Kidlat Awards 2024, Winning Five Prestigious Metals

Smart Communications Inc., a leading mobile services provider in the Philippines, and its value brand TNT, have once again demonstrated their creative prowess by bagging five awards at the 16th Kidlat Awards. 

This annual event celebrates the most innovative and impactful advertising campaigns in the country.

Gold and Silver Wins for TNT

TNT, in collaboration with its partner agency GIGIL, secured a gold award in the Classic Creativity category for their standout SIM Registration film. This campaign also earned a silver award for its exceptional public relations execution under the Creativity in Engagement category.

Smart's Bronze Triumph

Smart, along with GIGIL, earned a bronze award in the Creativity in Engagement category for their iconic Smart MOA Ball installation, which became a highlight during the 2023 FIBA Basketball World Cup. This creative masterpiece transformed the Mall of Asia’s landmark globe into a giant basketball, captivating both locals and visitors alike.

TNT’s Petmaloop Challenge

Adding to their accolades, TNT’s groundbreaking Petmaloop Challenge, executed with the help of Ace Saatchi & Saatchi, won two bronze awards. These were for Creativity in Engagement – Influencer and Creativity in Engagement – Brand Experience. The Petmaloop Challenge set a Guinness World Record for the longest travel livestream, covering an impressive 75 kilometers from Bustos, Bulacan to Rizal Park in Manila over 26 hours.

Leadership Remarks

Lloyd R. Manaloto, Head of Prepaid at Smart, expressed pride in these achievements, highlighting the creativity and hard work of their teams and agency partners. Erika Apostol, Head of TNT, dedicated the awards to their customers, emphasizing the inspiration they draw from their user base to create engaging and meaningful campaigns.

Continuing Success and Recognition

The Kidlat Awards are just the latest in a series of recognitions for Smart and TNT. The Smart MOA Ball campaign also won a bronze at the 2023 CLIO Sports Awards and was named Best Outdoor Ad by Bestads, a global advertising industry website. Similarly, TNT’s SIM Registration campaign not only went viral but also garnered awards at AdFest 2024, Boomerang 2023 Awards, and Korea’s MAD Stars 2023.

About Kidlat Awards

The Kidlat Awards, organized by the Association of Accredited Advertising Agencies of the Philippines (4A’s), honor the creative excellence in the advertising industry. This non-stock, non-profit organization aims to foster the development and growth of advertising agencies in the Philippines.

Smart and TNT’s success at the Kidlat Awards 2024 underscores their commitment to innovative and engaging marketing strategies, reinforcing their positions as leaders in the Filipino mobile market.