Infinix, #1 Smartphone Brand in the Philippines in Q1 2024, Based on Market Share
Infinix, the trendy tech brand tailored for young, tech-savvy consumers,
has reported exceptional growth in Q1 2024.
According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix
achieved the highest year-on-year global market share growth among all major
smartphone brands worldwide.
Infinix Zero 30 4G, which I'm holding in this photo, is my favorite Infinix smartphone release in Q1 2024.
Infinix's market share jumped from 1.7% to 3.7% in Q1 2024, with global
smartphone shipments surging by an astounding 150.6% year-on-year. This marks
four consecutive quarters of rapid and sustained growth for the brand.
"We are absolutely thrilled with our exceptional performance in the first
quarter of 2024," said Tony Zhao, General Manager at Infinix. "Our
entire dedicated team has worked tirelessly to bring young, tech-savvy
consumers around the world the very best products at attainable price points.
The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20
Pro this year has been instrumental in our success, as we have strategically
focused on addressing key consumer pain points, particularly in areas of
charging capabilities and gaming performance. This has helped Infinix earn
widespread positive acclaim and cement our position as a leading innovator in
the global smartphone market."
Infinix's parent company, Transsion Holdings, has also reaped the
benefits of the brand's success, now ranking 4th in global smartphone
shipments with an estimated 10% market share. Infinix's stellar performance
has been most pronounced in key markets such as Africa and Southeast Asia. The
brand has secured top 5 positions in smartphone market share in over 20
countries worldwide and recorded impressive year-over-year growth rates. This
remarkable achievement underscores Infinix's unwavering commitment to making
advanced technology accessible to a broader global audience.
#1 Smartphone Brand in the Philippines, Based on Market Share
Infinix's remarkable success is evident in regions like Africa and Southeast
Asia, where the brand has secured top 5 positions in over 20 countries.
In the Philippines, a key market in Southeast Asia, Infinix achieved a
striking 27.1% market share in Q1 2024, ranking
first among all smartphone brands. This represents a significant
increase of 19.7 percentage points year-on-year. The brand's success is driven
by active engagement in creative marketing, celebrity endorsements, and
cross-industry collaborations, which have injected new energy and
competitiveness into the smartphone market.
Leading the Market with Q1 2024 Triumphs
In 2023, Infinix earned a spot in Kantar and Google's Top 50 Chinese Global
Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the
World's Most Innovative Companies of 2024 within the Asia-Pacific sector,
making it the only smartphone brand on this prestigious list.
Infinix's robust global market share performance is attributed to its
alignment with the preferences of young individuals, evidenced by its
innovative products and creative marketing. In the first half of 2024, Infinix
captured significant attention from young people and gaming enthusiasts
worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.
These offerings introduced the All-Round FastCharge 2.0, addressing consumers'
demands for enhanced charging capabilities. Key features include 100W
Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting
multifunctional charging modes. The Infinix GT 20 Pro, notable for being the
only smartphone in its price segment with a dedicated gaming display chip,
aims to provide users with an immersive gaming experience.
Looking Forward
Infinix's achievements in Q1 2024 reflect its commitment to delivering
innovative and affordable products, leveraging a multi-faceted marketing
approach, and driving technological advancements. The brand's diversified and
youth-oriented marketing strategies have significantly contributed to its
excellent global performance and reputation.
Moving forward, Infinix aims to
continue providing superior products and services, setting new benchmarks, and
striving for even greater success in the coming quarters. The upcoming Infinix
GT 20 Pro features a vivid 144Hz display for smooth gameplay and stunning
visuals, positioning it as the best affordable choice for gamers of all
levels.
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