JBL Legendary Sound, Epic Moments 2024 Cebu Event Highlights and Product Launches

Elevate your groove and dive into an unmatched listening adventure with JBL! The globally trusted audio brand is rolling out new essentials tailored to enhance your daily life, whether you’re at work, hanging out with friends, or embarking on road trips, hikes, and beach outings. 

Get ready for new immersive experiences as JBL introduces its latest collection of portable speakers, party speakers, earbuds, and even audio glasses. Yes, you read that right: Audio glasses! Featuring cutting-edge technologies like OpenSound, Smart Charging Case™, Auracast, AI Sound Boost, and more, JBL is set to transform your listening experience and keep your music personal and portable.

Experience JBL’s legendary sound, crafted for extraordinary moments anytime, anywhere. These new audio essentials are designed to meet your evolving needs, perfect for an active, on-the-go lifestyle, and made to amplify your fun, whether you’re chilling with friends or enjoying some quality time alone.

JBL Legendary Sound, Epic Moments 2024 Cebu Event Highlights

On July 2, 2024, JBL Philippines flew members of the media, bloggers, vloggers, and influencers to the island of Cebu for a three-day event at Dusit Thani Hotel where the company officially launched their newest products and introduced their latest celebrity endorsers.

Here are some exclusive photos from the JBL Legendary Sound, Epic Moments 2024 Cebu Event that TechPinas attended.

Mr. Larry Secreto - Director, Consumer Audio of Harman Philippines, Ms. Grace Koh - Vice-President and General Manager for Consumer Audio of Harman Asia Pacific, Mr. Lee Hyoungjin - CEO of MLD Entertainment, and HORI7ON band members

Contract signing of JBL Philippines and MLD Entertainment, designating HORI7ON as JBL Philippines' new product endorsers

HORI7ON Band Members, namely, Vinci, Kim, Kyler, Resyter, Winston, Jeromy, and Marcus, performing at JBL Legendary Sound, Epic Moments 2024 Cebu Event

Ms. Grace Koh, Vice-President and General Manager for Consumer Audio of Harman Asia Pacific, formally welcoming all guests to the JBL Legendary Sound, Epic Moments in Cebu

Ms. Megan Lee, Director for Product Planning and Strategy of Consumer Audio at Harman Asia Pacific, discussing the key features and main selling points of the new JBL Partybox

Mr. Larry Secreto, Director, Consumer Audio of Harman Philippines, giving an introduction about the all-new JBL Soundgear Frames

Ms. Grace, Sir Larry, and Ms. Megan at the event's Q&A portion with the media

Ms. Megan, Sir Larry, and Ms. Grace also became models for the JBL Soundgear Frames at the event's Fashion Show portion

Ms. Grace Koh's modelling stint at JBL Philippines Legendary Sound, Epic Moments 2024 Eventg in  Cebu delighted the Filipino audience

Cebu-based Dance Group, KM Project, after their performance at the JBL Legendary Sound, Epic Moments 2024 Event

KM Project showcased the innovative features of JBL Live 3 Series through a dance and theatrical performance

Singer Janine Teñoso and Guitarist Raciel Alamani serenaded the audience at the JBL Legendary Sound, Epic Moments Event

Janine Teñoso

Members of the media, bloggers, vloggers, influencers, and KOLs playing with the latest JBL products at the exhibit area of JBL Philippines' Legendary Sound, Epic Moments 2024 Event in Cebu

Legendary Sound, Epic Moments 2024 Event Appreciation Dinner at the Boardwalk of Dusit Thani Hotel in Mactan Cebu

It’s clearly time for an audio upgrade! Here are the latest JBL releases, launched at the company's Legendary Sound, Epic Moments 2024 Event in Cebu, you can’t afford to miss:

JBL Soundgear Frames: Where Style Meets Sound

Transform your world with the new JBL Soundgear Frames, blending fashion and sound. These audio glasses not only change the way you hear your surroundings but also how you look while doing it.

JBL Soundgear Frames Square Pear variant on display at the event

Made from advanced thermoplastic materials, these sleek, flexible, and lightweight frames provide all-day comfort. Choose from three stylish colors - Onyx, Pearl, and Amber - and two interchangeable frame styles to match your look. 

Priced at PHP 9,499, JBL Soundgear Frames comes with a free carrying case

With ultra-thin speakers powered by JBL OpenSound technology, they deliver immersive audio while keeping you aware of your environment. The easy-to-use interface lets you control the glasses effortlessly: open the temples to activate the speakers and tap the JBL logo for various functions. 

I'm wearing the JBL Soundgear Frames in Square Onyx

With 8 hours of playtime, customizable settings, and water resistance, the Soundgear Frames are perfect for any setting, from the office to the beach and beyond!

Watch the full presentation of the key features and main selling points of JBL Soundgear Frames by JBL's Ms. Megan Lee as well as my exclusive try-on of this innovative wearable here:

Here's my unboxing video with sound leak check of JBL Soundgear Frames:

JBL Live 3 Series: Simplicity Meets Superior Sound

Introducing the first-ever Smart Charging Case™! Enjoy cutting-edge simplicity with the new JBL Smart Charging Case™, an innovative addition to the JBL Live 3 Earbuds series. 

Mr. Marlon Estilong, Harman International Frontline and Event Activation Manager, discussing the main features and variants of JBL Live 3 Series

Featuring the JBL Live Beam 3 closed-stick earbuds, JBL Live Flex 3 open-stick earbuds, and JBL Live Buds 3 bud-type earbuds, all these true-wireless, noise-canceling earbuds let you customize your sound without needing to look at your phone. 

Control everything from the Smart Charging Case™: Adjust the volume and EQ, manage music, take calls, receive messages, and even customize the screensaver! Enjoy the incredible JBL Signature Sound and JBL Spatial Sound technology. With True Adaptive Noise Canceling, the Live 3 Series can block out distractions wherever you are, ensuring crystal-clear calls with its 6 built-in mics. Enjoy wireless charging and up to 48 hours of total playback for the Live Beam 3, 50 hours for the Live Flex 3, and 40 hours for the Live Buds 3.

Not sure which one suits you best? Try the JBL Fit Checker to find the perfect pair based on your ear fit and listening preferences. Scan your ears at https://fitchecker.jbl.com/ and find out!

JBL PartyBox: Bigger Sound, Bigger Parties

Take your entertainment to the next level with the new JBL PartyBox Stage 320 and JBL PartyBox Club 120! These upgraded portable speakers let you party anywhere with powerful JBL Pro Sound and AI Sound Boost, delivering the best audio for any occasion. Connect multiple speakers easily with Auracast™ and unleash your inner performer with PartyBox Wireless Microphones and guitar inputs.

Add the PartyLights Stick and Beam for a light show that syncs with the music, turning any gathering into a lively event. The JBL PartyLights Stick extends the visual effects from the PartyBox to the whole stage, immersing your audience in a spectacular light display. Choose the PartyBox Stage 320 with its telescopic handle and sturdy wheels, or the Club 120 with an ergonomic handle, offering up to 18 and 12 hours of continuous playtime, respectively. Need more battery life? No problem! Replaceable batteries, available separately, ensure the party never stops!

For portable fun, check out the JBL PartyBox On-The-Go Essential, featuring 100 watts of JBL Pro Sound, built-in lights, and a wireless mic, plus handy features like a bottle opener, padded shoulder strap, and IPX4 splash-proof protection. Take the music with you wherever you go!

Stay Tuned: More Exciting Products on the Way!

Besides the new Soundgear Series, Live 3 Series, and PartyBox Series, JBL is launching more top-quality products to enhance your listening experience in all areas of life. The JBL Tune 310C in-ear headphones with USB-C compatibility are perfect for everyday use at work, at home, and on the move. 

Meanwhile, the ultra-portable JBL Go 4 and JBL Clip 5 speakers are ideal for hikes, camping trips, and other outdoor activities; and the powerful JBL Xtreme 4 speaker with its deep bass is perfect for creating party vibes.

Additionally, explore the new gaming peripherals under the JBL Quantum lineup, including the Quantum Stream Studio, Quantum Stream Talk, Quantum Stream Wireless (Lightning), Quantum Stream Wireless (USB-C), and Quantum 50 C, each designed to enhance your gaming setup with precise audio and seamless connectivity.

At home, elevate your TV experience with the sleek JBL Cinema SB510 and JBL Cinema SB550 soundbars, delivering cinema-quality sound. 

“At JBL, we always put our customers first, striving to stay in-tune with their needs. We want people to experience music in their own way, not the other way around. That’s why we are launching a variety of audio essentials to cater to our customers’ evolving and sophisticated tastes at affordable prices, without compromising quality,” says Larry Secreto, Country Manager of Harman International.

A brand known for high-quality, innovative, and cutting-edge audio technology, JBL sets the standard for premium sound experiences accessible to everyone. This July, witness the launch of audio essentials that cater to the Filipino market’s needs and desires. 

I'm quite impressed with the JBL Soundgear Frames and I'm happy to learn that it's now a best-seller in the Philippines. As I've shared on Instagram, I love this product not just because of its very attractive aesthetics but because it could open doors for more smart wearables to become more mainstream and more loved by consumers across all price echelons. If it succeeds, it could help jumpstart a new era of smart living beyond smartphones.

From audio glasses to true wireless noise-canceling earbuds and party speakers, explore the latest additions to JBL’s extensive range, crafted to deliver sound that’s truly yours. Dare to Listen!