Heart Evangelista-Escudero Embraces Fashionably Smart Living with CHERRY

• Fashionably Smart: Heart embodies both style and practicality with CHERRY's smart products.
• Elevating Living: CHERRY’s IoT solutions align with Heart’s fast-paced lifestyle.
• Heartfelt Partnership: Heart feels at home with CHERRY, seeing it as a perfect match for her values.

When it comes to blending fashion, functionality, and smart living, Heart Evangelista-Escudero is leading the way. Recently signed as CHERRY Philippines’ newest ambassadress, Heart is all about making wise and stylish choices. From fashion runways to her daily routines, Heart has found a new home with CHERRY, where technology meets convenience.

Fashionably Smart with CHERRY

For someone with such a hectic schedule, Heart has mastered the art of balancing her glamorous lifestyle with practicality. 

"I’ve got a pretty hectic schedule here and there, so time management can be quite challenging. Constantly reminding myself to stick with my priorities and what really matters: my family, fur babies, career, etc. It is necessary for me to have extra help given my busy schedule, so I am glad that CHERRY has smart products that make things more convenient and practical," Heart shares.

CHERRY offers a wide range of smart home devices, from entertainment and kitchen gadgets to mobile, pet, and home living essentials. And what makes CHERRY's products even better? They are all connected through the CHERRY IoT (Internet of Things) Solutions app, which allows users to control them with a simple tap on their devices. For someone like Heart, who’s always on the go, these innovations make life smoother and smarter.

Smart Choices for a Smart Life

As the COO of CHERRY, Michelle Ngu-Cinco, puts it, "Our smart products are meant to provide added security and protection, especially with our smart security cameras, both indoor and outdoor. It gives comfort and makes you stay connected as you can monitor what’s going on through your phone by simply downloading the CHERRY IoT Solutions App."

With these devices, Heart is able to monitor her home and take care of her beloved pets even when she’s miles away. One of the highlights? The CHERRY Dehumidifier, which removes up to 12 liters of moisture per day, ensuring a cleaner, healthier living space. “We all know that Heart is a hands-on fur mom, so we also have our smart pet feeder, which schedules meals via the CHERRY IoT Solutions App for when her pets are alone during the day,” adds Michelle.

Looking Beyond Fashion

Heart’s partnership with CHERRY isn’t just about promoting products; it’s about aligning with a brand that mirrors her own values. As a fashion icon, Heart is no stranger to sophistication, but with CHERRY, she’s able to extend her chic sense of style beyond her wardrobe into her everyday life. 

“As Heart continues to evolve as a fashion icon, so do her choices in life. She is more than her outfits; she is also fashionably smart,” says Agnes Conopio, PR Head of CHERRY.

Heart understands the importance of balancing elegance with practicality, especially in today’s fast-paced world. Whether she’s attending fashion shows across the globe or spending quiet moments at home, she ensures that every part of her life is elevated through smart choices.

Empowering Lives, One Device at a Time

Heart’s collaboration with CHERRY isn’t just about her—it’s about creating a ripple effect that empowers others. Through CHERRY’s innovative IoT devices, Heart envisions a world where people can live smarter, more connected lives. The ability to control home devices with ease is just one example of how technology can improve daily routines.

As Heart sees it, this partnership promotes not only visibility for CHERRY’s products but also a sense of inclusivity. By making smart devices accessible to everyone, CHERRY helps people enhance their lives in meaningful ways. Heart’s vision goes beyond personal convenience; it’s about uplifting communities and making sure everyone has access to resources that can improve their quality of life.

Home Is Where Heart Is

Even with her jet-setting lifestyle, Heart knows the importance of creating a home wherever she goes. And with CHERRY, she’s found a perfect match. "My partnership with CHERRY has gone a long way; from our Love Marie Collection back in 2019 to where they are now as a brand, providing smart devices and home essentials for everyone… and with that, I can finally say that I am home," shares Heart.

This collaboration with CHERRY goes beyond mere ambassadorship. It’s a reflection of shared values—innovating while staying grounded in community. For Heart, the partnership represents not only a business relationship but also a personal commitment to empowering Filipinos with smart living solutions.

The Future Looks Smart

As Heart Evangelista continues to conquer the fashion world, her partnership with CHERRY proves that she’s just as invested in making wise, practical choices. By embracing CHERRY’s range of IoT devices, Heart is showing that style and intelligence can go hand in hand. Her journey with CHERRY is one that reflects both her personal and professional growth, offering inspiration to Filipinos who want to live smarter, more connected lives.

Whether it's monitoring her home, keeping her pets fed, or maintaining a healthy living environment, Heart is now empowered by CHERRY’s smart solutions. And as she moves forward, she’s bringing her fans along for the ride—proving that being smart isn’t just about what you know, but how you live.