CHERRY Philippines and Heart Evangelista "Strike A Pose" Meet-and-Greet, A Big Success

• Creative Posing by Winners: The Strike a Pose winners confidently showcased their unique styles, taking inspiration from Heart Evangelista's iconic fashion sense to bring their individuality to the spotlight.
• Fashion Meets Smart Tech: Heart Evangelista introduced CHERRY’s fashion-forward tech products, blending style with function. From the CHERRY Move and View smart TV to air treatment devices, she shared her must-haves.
• Empowering Individuality: CHERRY Philippines and Heart Evangelista encouraged attendees to celebrate self-expression and take risks with their personal style, embracing creativity and confidence.

The energy at Cork Elite Manila in BGC was electric as CHERRY Philippines and its celebrity brand ambassador, Ms. Heart Evangelista-Escudero, hosted the highly anticipated “Strike a Pose” event on November 4, 2024. 

The event offered more than an opportunity to meet Heart, a renowned fashion icon; it encouraged creativity and self-expression. Winners of the CHERRY Strike a Pose contest gathered in stylish ensembles inspired by Heart’s signature looks, celebrating their passion for fashion and individuality.

(L-R) Ms. Agnes Conopio - CHERRY Philippines' PR Head, Ms. Heart Evangelista-Escudero - CHERRY Philippines' Celebrity Ambassador, and Ms. Michelle Ngu-Cindo - CHERRY Philippines' COO

A Fashionable Welcome

As guests arrived, there was a palpable sense of anticipation surrounding the event and the opportunity to meet Heart Evangelista. Attendees gathered not only to engage with her but also to connect with the CHERRY brand, recognized for its innovative smart devices and lifestyle products. Heart extended a warm welcome to media partners, bloggers, and contest winners, greeting them with genuine enthusiasm.

She shared her perspective on fashion, noting, “Fashion is not just about what you wear; it’s about how you feel in what you wear. Every outfit tells a story, and I love seeing how people interpret that.”

Heart and Ms. Michelle, posing for the cameras on stage

The COO of CHERRY Philippines, Michelle Ngu-Cinco, welcomed everyone and expressed her excitement about Heart joining the CHERRY family. “It is no longer a secret that we recently announced Ms. Heart Evangelista-Escudero as our fashionably smart brand ambassador. We are very happy to have her with our growing roster of IoT or smart devices that promote convenience,” Ms. Michelle said. 

CHERRY Celebrity Ambassador Heart Evangelista and Janeena Chan, who hosted the event

Heart’s presence, coupled with the company’s mission, set the perfect tone for an inspiring event.

Showcasing CHERRY's Fashion-Forward Tech

As part of the celebration, Heart introduced some of her favorite CHERRY products, blending style with technology. One standout was the CHERRY Move and View, a product she described as her “personal, on-the-go mobile smart TV.” With its 32-inch FHD IPS screen that rotates, powerful built-in speakers, and an 8MP camera, Heart highlighted how it enhances her entertainment experience anytime, anywhere.

“It’s like your own personal, on-the-go mobile smart TV. Imagine a 32-inch FD IPS screen that you can rotate, built-in speakers that pack a punch, and even an 8MP camera! Plus, it comes with built-in apps ready to enjoy anytime, anywhere,” Heart shared, emphasizing its user-friendly features.

Using the CHERRY Wireless Karaoke Dynamic speaker, Heart sang "A Whole New World" for the audience, which included members of the media.

Heart also introduced the CHERRY KTV series, which brings at-home entertainment to another level. For security, she highlighted CHERRY’s reliable security cameras, and for a cool home environment, CHERRY’s fans made the list. She even mentioned essentials for pet owners and health-conscious individuals, such as CHERRY’s air treatment devices and the all-new Core Flasks, a modern hydration solution. 

Heart uses the CHERRY Core Flask to stay hydrated

With each product, Heart showed how CHERRY effortlessly integrates style and function, making everyday life not only more convenient but also more enjoyable.

CHERRY Core Flask is available in several colorways, including these pastel hues.

Celebrating Self-Expression through Fashion

The event extended beyond a product showcase, serving as a celebration of individuality. Heart encouraged the Strike a Pose winners to keep expressing themselves through fashion, stating with genuine enthusiasm, “Take risks with your fashion choices, and let your personality shine through.”

Heart Evangelista with "Strike a Pose" Winners

For Heart, fashion is not only about looking good; it’s about feeling empowered in what you wear. Her words resonated with the audience, especially the Strike a Pose winners, who had already demonstrated their creative flair through their fashion-forward poses inspired by her style.

Agnes Conopio, CHERRY’s PR Head, also expressed gratitude to everyone who participated in making the event a success. “We’re very thankful to the media, bloggers, partners, and to all the participants of the CHERRY Strike a Pose contest. At CHERRY Philippines, we believe in the power of creativity and self-expression, and today is all about embracing that spirit,” she said. 

Miss Agnes' words highlighted CHERRY’s commitment to empowering individuals to express themselves through style and innovation.

Memorable Takeaways

As the event concluded, attendees departed with more than just pleasant memories. Each guest received a gift bag from CHERRY Philippines, which included either the CHERRY Core Flask and CHERRY High Speed Ice Cooling Fan or CHERRY’s New Bluetooth Speaker. These items reflected CHERRY’s commitment to enhancing daily life with practical and stylish products.

CHERRY's Strike a Pose event with Heart Evangelista transcended a standard brand collaboration, serving as a tribute to individuality, creativity, and self-expression. The occasion celebrated Heart’s personal approach to fashion, encouraging others to embrace and express their unique styles.

Congratulations to CHERRY's Marketing and PR Teams for successfully mounting the event!

I personally witnessed the event at Cork Elite Manila as a CHERRY Media Partner and I managed to record some videos of the gathering. Stay tuned for my quick vlog but for now, allow me share these photos.

With Ms. Agnes Conopio, CHERRY Philippines' PR Head

With Ms. Janeena Chan, Celebrity, Host, and Actress. She hosted the event wonderfully.

With Ms. Michelle Ngu-Cinco, CHERRY Philippines COO