Polaroid Philippines Officially Arrives with Products That Let You 'Capture Real Life' in Photos

• Cultural Connection: Polaroid aligns its brand values with the Filipino culture of joy and resilience.
• Innovative Offerings: Products like Polaroid Go and Hi-Print combine nostalgia with modern technology.
• Community Impact: The brand supports local creativity through workshops and events.

As the Philippine tech market continues to grow and evolve, iconic global imaging company Polaroid officially makes its debut in our market, bringing its iconic instant photography products closer to Filipino consumers.

Known for its blend of nostalgia and innovation, Polaroid’s entry isn’t just about selling cameras—it’s about weaving its values of creativity, self-expression, and the beauty of imperfection into the fabric of the local culture.

The Essence of Polaroid: Capturing Real Life

Polaroid is all about spontaneity, creativity, and embracing the unpredictable. These values align perfectly with Filipino culture, where shared experiences and finding joy in the simplest moments are cherished.

“Capture Real Life,” Polaroid’s global campaign, feels like it was made for Filipinos. Whether it’s snapping candid shots during fiestas or documenting quiet moments at home, the brand sees beauty in imperfections—something deeply resonant in a culture known for its warmth and optimism. By focusing on the authenticity of everyday life, Polaroid appeals to millennials and Gen Z audiences, who love blending analog and digital worlds in creative ways.

Expanding Retail Horizons: Where to Buy Polaroid Products in the Philippines?

Polaroid knows that accessibility is key to reaching Filipino consumers. Its strategy includes expanding its retail footprint through partnerships with popular retail stores and boosting its online presence.

With e-commerce thriving in the Philippines, Polaroid’s official website and official online marketplace listings offer a seamless shopping experience for tech-savvy buyers. 

Meanwhile, physical Polaroid Philippines retail stores in malls will soon provide a hands-on experience where customers can see and test products in person. This dual approach ensures that Polaroid caters to both traditional shoppers and the digital-first generation.

Building Buzz with Local Flavor

Polaroid isn’t stopping at retail—it’s diving headfirst into Filipino culture with a localized marketing campaign. By leveraging social media platforms like Instagram and TikTok, the brand aims to connect with Filipinos where they spend much of their time.

Local influencers and creators who embody the brand’s spirit of creativity and spontaneity will play a key role. From showcasing Polaroid’s iconic cameras to creating engaging challenges and campaigns, these partnerships will help Polaroid build a strong foothold in the highly social Filipino market.

Iconic Products, Modern Appeal

Polaroid brings a product lineup that merges its iconic heritage with modern functionality. Here’s what’s on offer:

Polaroid Go, Now, and Now+: These classic instant cameras bring the nostalgia of analog photography but with updated features for ease of use.

(L-R) Polaroid Go, Polaroid Now, and Polaroid Now+

Polaroid Hi-Print: A portable photo printer that connects to smartphones via Bluetooth, perfect for modern users who want instant prints from their digital albums.

Polaroid Hi-Print in action

These products cater to a wide range of customers, from analog photography enthusiasts to tech-savvy creatives. Polaroid’s ability to merge old-school charm with cutting-edge tech makes it stand out in today’s crowded gadget market.

Polaroid Philippines Product Prices

Polaroid offers a range of products in the Philippines, from instant cameras to film and photo printers. Here’s a breakdown of the latest prices for their products:

Cameras

Polaroid Now+ Gen 2: PHP 12,390

Polaroid Now Gen 2: PHP 10,790

Polaroid Go Generation 2: PHP 7,490

Film for Polaroid Now and Now+

Color Film for i-Type (8 Films): PHP 1,350

B&W Film for i-Type (8 Films): PHP 1,350

Color Film for i-Type – Black Frame (8 Films): PHP 1,540

Color Film for i-Type – Color Frames (8 Films): PHP 1,540

For Polaroid Go

Polaroid Go Film – Double Pack (16 Films): PHP 1,690

Polaroid Go Film – Double Pack, Black Frame (16 Films): PHP 1,690

For Hi-Print Printer

Polaroid Hi·Print 2×3 Paper Cartridge (20 Sheets): PHP 1,490

Printer

Polaroid Hi·Print 2x3 Pocket Photo Printer Gen 2: PHP 8,390

Polaroid’s iconic products continue to inspire creativity and nostalgia, making them a must-have for photography enthusiasts in the Philippines. Whether you’re exploring instant photography or looking for portable printing solutions, Polaroid has something for everyone.

A Legacy of Innovation

Polaroid’s roots date back to 1937, when Edwin H. Land and George W. Wheelwright III founded the company. It made waves in 1947 with the world’s first instant camera, forever changing the way people captured memories. Over the decades, Polaroid has continued to innovate while staying true to its core mission: making photography accessible, fun, and meaningful.

Committed to Sustainability

In today’s environmentally conscious world, Polaroid is stepping up with sustainable practices. The brand is exploring eco-friendly materials for its products and retail displays, using cardboard instead of plastic in store units.

This focus on sustainability is not only good for the planet but also appeals to Filipino consumers who value socially responsible brands.

Nurturing Local Creativity

Polaroid’s vision for the Philippines goes beyond commerce—it’s about fostering creativity and building a community. The brand plans to collaborate with local artists, photographers, and schools to organize workshops, pop-ups, and photo exhibitions.

These initiatives will give Filipinos the tools and platforms to explore their artistic potential while getting hands-on experience with Polaroid products. By supporting local talent and promoting self-expression, Polaroid strengthens its emotional connection with the market.

A Lasting Impression

Polaroid’s arrival in the Philippines represents more than just a business expansion; it’s a celebration of creativity, community, and culture. With its commitment to innovation, sustainability, and meaningful engagement, Polaroid is poised to become a beloved brand among Filipinos.

As the brand blends its nostalgic roots with modern sensibilities, Polaroid Philippines inspires a new generation to capture life’s imperfectly perfect moments -- one instant photo at a time.