Qualcomm Snapdragon Southeast Asia Summit Experience: Heralding AI PC Era in the Region

If there’s one thing that the Qualcomm Snapdragon Southeast Asia Summit made clear, it’s that AI-powered PCs are here to change the game.

I had the privilege of attending this exclusive event at the W Hotel, Sentosa Cove, Singapore, from February 25 to 27, 2025, where media from across the APAC region and industry insiders got a firsthand look at the next generation of intelligent, high-performance computing powered by Snapdragon X Series processors.

Qualcomm Executives and Industry Leaders at the first ever Snapdragon X Series Southeast Asia Summit

From real-time AI processing to extended battery life and seamless multitasking, Snapdragon X Series is leading a revolution in personal computing. Qualcomm is pushing the boundaries of what’s possible, and I got to witness it all up close.

Members of the media from the across the region gathering at the grand ballroom of W Singapore Hotel at Sentosa Cove for the start of the Snapdragon Southeast Asia Summit with the theme "Bringing AI PC to Everyone"

AI for Everyone: The Snapdragon X Series Unveiled

The event kicked off with an engaging keynote by Kedar Kondap, Senior Vice President and General Manager, Compute and Gaming, Qualcomm Technologies Inc. He emphasized how the Snapdragon X Series is designed to bring AI-powered computing to more users while maintaining competitive pricing and top-tier performance.

“We are ushering in a new era where AI tasks will happen automatically and seamlessly, enhancing productivity and creativity for all users,” Kedar shared.

This announcement set the stage for an exciting showcase of how Snapdragon X Series devices integrate on-device AI to improve security, efficiency, and performance without depending on the cloud. Qualcomm’s vision is clear: the future of AI computing is now and it is for everyone.

Watch Mr. Kondap's Welcome Keynote at the first ever Snapdragon X Series Southeast Asia Summit in which he also explained the many advantages of Qualcomm's AI PC processors over competitors:

Snapdragon Fireside Chat: Industry Insights & AI PC Adoption in Southeast Asia

One of the highlights of the summit was the Snapdragon Fireside Chat, moderated by ST Liew, Vice President and President of SEATANZ, Qualcomm Technologies Inc. The session brought together some of the biggest names in the PC industry, namely:

Jimmy Lin, Regional Director, SEA, ASUS

Paul Carter, VP Client Solutions, JAPAC & GCR, Dell

Tarun Relhan, Head of Advanced Computing Systems, Greater Asia Region, HP Inc.

Sachin Bhatia, CMO, Greater Asia Region, Lenovo Personal Computing & Smart Devices

Key discussion points included:

AI at the Core of the PC Revolution: The panelists discussed how Snapdragon X Series is making AI-powered features an everyday experience for users.

The Rise of ARM-Based Laptops: ASUS, Dell, HP, and Lenovo shared how they are embracing ARM-based technology to drive the next phase of computing.

The Power of On-Device AI: With Snapdragon X’s NPU-powered processing, users can expect faster AI performance, improved security, and enhanced energy efficiency.

Consumer Adoption and Market Potential: Industry leaders project that ARM-based laptops will capture 25% of the market share by 2027, with Southeast Asia playing a key role in this growth.

Watch the full Snapdragon Southeast Asia Summit Fireside Chat panel discussion here to get a glimpse of how tech giants are planning to make AI PCs more accessible across Southeast Asia:

Live Demos: Hands-On AI Innovation

Qualcomm didn’t just talk about the future of AI computing—it let us experience it. Attendees were invited to explore the Snapdragon X Series’ capabilities across two interactive demo areas: the Creative Zone and the Beach Zone.

Creative Zone

Live Music Creation: Snapdragon-powered devices showcased near-zero latency, allowing musicians to play and hear their performances instantly—revolutionizing music production on AI PCs.

Performance Benchmarks: Attendees saw firsthand how Snapdragon-powered PCs deliver consistent, high-performance computing, whether plugged in or running on battery.

Ultimate Productivity Setup: Featuring an impressive 15K total resolution display, AI-powered peripherals, and a seamless NPU-driven workflow, this demo highlighted the future of multitasking.

Beach Zone

Pro Headshot Photography: The auto-cropping and Match Look features, powered by Snapdragon’s Hexagon NPU, delivered professional-quality images in seconds.

Breakthrough Audio Experience: Moises Live and djay Pro showcased real-time AI-powered audio enhancements, allowing dynamic sound mixing with 5x faster performance.

Copilot+ AI Features: Snapdragon X Series PCs demonstrated enhanced AI-driven assistance, making tasks like image restyling, improved Windows search, and live captions more intuitive than ever.

Media Roundtable

Snapdragon X Series Powered Devices

The AI PC Era in APAC Begins Now

The First Qualcomm Snapdragon X Series Southeast Asia Summit officially heralded the beginning of the AI PC Era in the region. From groundbreaking discussions with industry leaders to immersive hands-on demos, this summit proved that Snapdragon X Series is redefining what users can expect from their PCs.

AI-powered personal computing is no longer a futuristic dream. It’s here, it’s intelligent, and it’s only getting better. Qualcomm is leading the charge, and after witnessing the innovation firsthand, I can confidently say that the AI PC era has officially begun.