TNT SIM Registration 'Mother' Ad Wins ADFEST Gold, Again!

• Viral Impact:TNT's SIM registration video, "Mother," snagged another gold at ADFEST 2025, proving its massive impact and creative power, driving millions to register their SIMs with its unique humor.
• Award Haul:The campaign's success goes beyond views, amassing a collection of local and international awards, showcasing its effectiveness and creative brilliance in the advertising world.
• Brand Loyalty:With nearly 35 million subscribers, TNT continues to be a top player in the Philippine mobile market, solidifying its position as a brand that truly understands and caters to the needs of everyday Filipinos.

TNT's compelling SIM registration video, "Mother," continues to garner significant acclaim within the advertising industry. The campaign's ability to effectively communicate a crucial message while resonating with a wide audience has been validated once more, as evidenced by their gold award in the Effective Lotus category at ADFEST 2025.

Who hasn't seen that TNT 'Mother' video? You know, the one where the mom gets locked out because her family forgot her new number? That wasn't just funny, it was pure genius, and the advertising world agrees!

This achievement builds upon their prior gold win in the Film Lotus category, highlighting the campaign's lasting impact.

Humor That Hits Home

The video, a collaboration with GIGIL and Arcade Film Factory, took a quirky, relatable approach. It showed a mom stuck in the rain because her family didn't recognize her new number. That's the kind of absurd humor that sticks, especially when you're trying to get people to register their SIMs. You know, that whole SIM Registration Act thing to stop spam and scams? TNT made it hilarious.

The campaign strategically aimed to deliver a clear message while maintaining high engagement, recognizing that humor would effectively capture audience attention.

Awards Galore, Subscribers Aplenty

By the end of 2024, TNT boasted nearly 35 million subscribers, making them the biggest mobile brand in the Philippines. "We're super grateful for the recognition," said Lloyd R. Manaloto, FVP at Smart. "And we share this with our millions of subscribers who trust us."

This ADFEST gold adds to a long list of awards. They've snagged golds at the Stevies 2024, silvers at the APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards, crystal awards in South Korea's MAD Stars 2023, and a bronze in Tambuli 2024. They even won the 'Force for Good' Award at the YouTube Works Awards Philippines and were named Best Ad of the Week by Bestads. Plus, they were shortlisted at the New York Festivals 2023 Advertising Awards.

25 Years of 'AniberSaya'

This year marks TNT's 25th anniversary, and they're celebrating with "AniberSaya 25." They're sticking to their promise of being the people's brand, offering solid network coverage, affordable data, and fun experiences. They get what Filipinos need.

"We're all about giving value and making things fun," a TNT representative said. "That's what 'AniberSaya' is all about."

To stay updated, check out TNT's social media or their website at tntph.com.